What is the Advertising Futures Foundation?
The Advertising Futures Foundation (AFF) is a US-based 501(c)3 nonprofit dedicated to advancing
voluntary, systemic innovation across the advertising ecosystem that enhances responsibility and
sustainable business growth to meet the needs of future generations.
The AFF aims to:
• Promote sustainability, accountability and innovation within the advertising and media ecosystem.
• Advance research, education, and voluntary industry action related to environmental, regulatory and
technological impacts on the advertising and media sectors.
• Develop and disseminate voluntary frameworks, along with tools and best practices that encourage ethical and sustainable industry standards, inclusive of AI.
• Partner with other initiatives that share the corporation’s mission of fostering responsible growth and
sustainability across the advertising and media sectors.
To find out more about our work, email info@advertisingfuturesfoundation.org
Mailing address:
John B. Osborn
Advertising Futures Foundation
Space 530
530 Seventh Avenue, Floor M1
New York, NY 10018
Our Team
John Osborn
President & Treasurer
A senior strategic advisor with a wealth of experience in agencies, John believes in leveraging the Power of Marketing and Advertising in service of a better world.
Seb Munden CBE
Board Director
Seb works at the intersection of industry and public policy, driving real change with companies and sectors , through innovation towards a more circular economy.
Jemma Gould
Executive Director
Jemma runs the daily operations of the foundation and brings over 20 years' senior experience in Communications and Sustainability.
Built with Shorthand